Recent findings reveal that only 30% of adults in Pakistan
have access to financial services, with a significant gender disparity where
only 13% of women hold registered financial accounts compared to 47% of men.
Breaking the conventional norms, the Asaan Mobile Account
emerges as a transformative solution, providing any Pakistani citizen with a
valid national identity card the ability to access a digital bank account using
a basic-feature mobile phone. This platform, devoid of the necessity for
internet access or an app, enables users to swiftly open a bank account within
two minutes using a simple numeric code.
The Asaan Mobile Account distinguishes itself with its
user-friendly design, offering access to 13 different digital banks through a
straightforward numeric code.
State
Bank of Pakistan (SBP) appreciates impressive growth in mobile and internet
banking
Several users also shed light on the positive impact the
platform has had on their small businesses. They detail how AMA streamlines
financial transactions, making them accessible even from the comfort of their
homes. The user-friendly interface significantly enhances their ability to
manage their workload efficiently, removing the consideration of closing their
businesses.
For individuals with different abilities, the Asaan Mobile
Account proves to be a lifeline, eliminating the need for regular visits to
physically inaccessible bank branches. They attest to the positive impact of
the service on their lives, providing a practical and efficient solution.
TAG’s
new app to offer customers fast banking
The success
of the Asaan Mobile Account is evident in its impressive accomplishment of
opening over 7 million accounts in the year 2023 alone, with more than 35% of
these accounts initiated by women. It effectively addresses the gender gap
prevalent in conventional banking systems.
This platform seamlessly aligns with Pakistan’s dedication
to the World Economic Forum’s EDISON Alliance, a global initiative committed to
closing the digital gap in vital services. The EDISON Alliance aims to connect
1 billion people to essential digital healthcare, education, and finance
solutions by 2025, already impacting 784 million people through partner
initiatives globally.
Zong
launches PayMax to tap Pakistan’s digital payments market
The Asaan Mobile Account continues its mission of
empowerment for individuals and communities, symbolizing financial inclusivity
and bringing the vision of a digitally connected and inclusive Pakistan one
step closer to reality.
Source: https://www.phoneworld.com.pk/