JS Bank partners with Peruvian photographer to promote Pakistan's cultural diversity
JS Bank, a prominent financial institution in Pakistan, has
collaborated with Mario Testino, the globally acclaimed celebrity and fashion
photographer, to document the vibrant essence of Pakistan for his renowned
series, 'A Beautiful World.'
During his visit to Pakistan, Testino embarked on a journey
to capture the country's dynamic culture and diverse population. With eighteen
exhibitions and over 16 published books to his credit, Mario Testino has a
distinguished career, having served as the official photographer for esteemed
figures such as the British Royal Family, Diana, Princess of Wales, and Her
Majesty Queen Rania al Abdullah of Jordan. Through his project, 'A Beautiful
World,' Testino has traversed numerous countries, offering a captivating visual
narrative that celebrates the uniqueness and vitality of cultures worldwide.
JS
Bank and Closet join forces to revolutionize banking services
This partnership reflects JS Bank's commitment to showcasing
Pakistan on the global stage and endorsing initiatives that draw international
attention to the country's distinctive and vibrant identity. Through this
collaboration, the Bank endeavors to celebrate Pakistan's rich heritage and
cultural legacy through the lens of one of the world's preeminent
photographers.
Basir Shamsie, President & CEO of JS Bank, expressed his
enthusiasm, stating, "We are privileged to collaborate with Mario Testino
to spotlight Pakistan on the global platform. Through this partnership, we seek
to illuminate the genuine essence of Pakistan's diverse culture, its people,
and its storied history, and share it with a global audience."
JS
Bank wins prestigious international award in Digital Banking Services
Mario's photographic odyssey captured the vivacious
communities spanning Sindh, Punjab, Khyber Pakhtunkhwa, and Gilgit-Baltistan,
as well as the President's Bodyguard, aiming to encapsulate the richness of
Pakistan's traditions and its people through his renowned photographic style.
This initiative underscores JS Bank's ongoing dedication to
fostering a positive narrative surrounding Pakistan and nurturing a deeper
appreciation for its cultural heritage.
Source: https://www.mangobaaz.com/