HBL Microfinance Bank and HBL Zarai Services become partners to promote agriculture
HBL Microfinance Bank (HBL MfB), Pakistan’s leading microfinance
institution, and HBL Zarai Services Limited (HZSL), the country’s first
agriculture-specialized extension services company, have entered into a
strategic partnership aimed at empowering farmers with enhanced access to
financial services and agricultural support.
This collaboration embodies a mutual vision of fostering sustainable
agricultural development and uplifting rural communities.
Under the partnership, HBL MfB will leverage its expertise in offering
tailored financial solutions to smallholder farmers by establishing a presence
at HBL Zarai’s Deras. This initiative aims to provide microfinance products
designed to meet the unique needs of the agricultural sector.
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Highlighting the importance of this alliance, Mr. Amir Khan,
President & CEO of HBL Microfinance Bank, stated:
“Our partnership with HZSL reinforces our commitment to strengthening
Pakistan’s agricultural sector, the backbone of the economy. As the largest
microfinance bank and a leader in agricultural financing, we are dedicated to
supporting rural communities with innovative financial solutions. Together with
HZSL, we aim to empower farmers with the tools, knowledge, and resources they
need to improve agricultural practices and thrive in a dynamic landscape.”
HBL MfB’s longstanding focus on financial inclusion has been instrumental in
supporting rural households, particularly those engaged in agriculture. This
partnership enhances its outreach through HZSL’s extensive network of Zarai
Deras and Zarai Dost outlets, creating accessible touchpoints for farmers to
connect with the bank’s financial services.
Mr. Amer Aziz, CEO of HBL Zarai Services Limited, emphasized:
“This collaboration reflects our shared vision of providing comprehensive
solutions to the farming community. By combining HZSL’s expertise in agronomic
support with HBL MfB’s financial services, we are building a robust platform
that addresses farmers’ diverse needs, from boosting productivity to ensuring
sustainable growth.”
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Key Features of the Partnership:
- Enhanced Financial Access: Farmers will gain
direct access to HBL MfB’s suite of financial products, including
microloans tailored for agricultural purposes.
- Value-Added Services: HZSL’s field teams will
guide farmers in utilizing loan proceeds for purchasing quality
agricultural inputs, availing mechanization services, and adopting
agronomic best practices to improve yields.
- Improved Market Access: HZSL will facilitate
price discovery and efficient crop-offtake arrangements, ensuring timely
payments and safeguarding farmers from market exploitation.
- Digital Financial Solutions: Farmers can
access banking services through HBL MfB’s mobile platform, enabling
seamless transactions and real-time payments.
The partnership also includes periodic meetings between farmers and HBL MfB
field officers to ensure effective communication and accurate record-keeping.
This initiative reflects a joint commitment to strengthening Pakistan’s
agriculture sector. By equipping farmers with financial resources, technical
expertise, and market access, HBL Microfinance Bank and HBL Zarai Services
Limited are paving the way for a more prosperous and sustainable future for
rural communities.
Source: Profit Pakistan