Optasia empowers JS Bank's "Zindigi" App to boost financial inclusion in Pakistan

Optasia empowers JS Bank's "Zindigi" App to boost financial inclusion in Pakistan

Optasia, a prominent Fintech services provider, has announced the integration of its AI-powered platform's decision-making capabilities with JS Bank, a major commercial bank in Pakistan, to fortify their Micro Lending solution as part of their digital banking initiative.

Under the banner of "Zindigi," JS Bank's digital banking initiative in Pakistan has harnessed the capabilities of Optasia's AI Platform. This digital banking app, "Zindigi," offers a wide array of services, including digital loans, remittances, digital payments, stock trading, mutual funds, and premium debit card services. Zindigi has also formed strategic partnerships to emerge as a leading provider of Banking as a Service (BaaS) and open banking solutions.

 

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By applying Optasia's AI platform capabilities, Zindigi's mobile financial offerings are set to be further enriched and improved, contributing to financial inclusion, economic growth, and making a positive impact on the lives of underbanked individuals.

Mark Muller, Group CEO of Optasia, emphasized, "Optasia's AI-driven platform, known for its capabilities and robustness, is cherished by partners worldwide who aim to enhance the services they provide. We are thrilled to collaborate with JS Bank to enable the delivery of top-tier digital banking services to Pakistan."

 

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Noman Azhar, Chief Officer at Zindigi, remarked, "Optasia's AI capabilities play a pivotal role in optimizing digital banking services, making advanced lending accessible to all. At Zindigi, we are firmly committed to catalyzing a positive transformation within the financial services landscape, ultimately benefiting society as a whole."

Optasia's global reach has facilitated the deployment of its AI platform in more than 30 countries. The versatility and offerings of this proprietary AI-driven platform enable Optasia to support financial inclusion for underbanked populations worldwide.

Source: https://www.streetinsider.com/

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