JS Bank, Zindagi launch debit card to empower women
JS Bank and Zindigi have unveiled the JS HER Debit Card and
the HER Zindigi Debit Card, marking a significant stride towards financial
inclusion for women. Launched on International Women’s Day, these cards
underscore a commitment to women’s empowerment and financial accessibility in
Pakistan.
Tailored specifically for female customers, these debit
cards provide convenient and secure access to financial services, addressing
their unique requirements. Alongside standard banking services, they offer
complimentary insurance coverage for various cancers, as well as exclusive
discounts, rewards, and other privileges. Furthermore, the initiative includes
the establishment of a community for female entrepreneurs, offering them
visibility, promotion, and financial guidance.
JS
Bank and Closet join forces to revolutionize banking services
Basir Shamsie, President & CEO of JS Bank, expressed,
“Today, we embark on a journey towards empowering women across Pakistan through
a commitment to their holistic well-being and aspirations.” He emphasized that
these cards symbolize more than just financial tools, embodying the belief that
empowered women are essential for resilient communities and thriving economies.
Amidst efforts to enhance gender equality and financial
inclusivity, initiatives like the JS HER Debit Card and the HER Zindigi Debit
Card play a pivotal role in fostering positive societal transformation.
Source: Business Recorder