Bank of Punjab to get the naming
rights of Gaddafi Stadium
The Pakistan Cricket Board (PCB) is
reportedly nearing the final stages of a landmark deal to sell the naming
rights of Lahore's iconic Gaddafi Stadium to the Bank of Punjab.
As per local media reports, the
agreement will see the stadium rebranded to reflect the bank's identity for the
next five years.
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This move is part of PCB's strategy
to enhance revenue through strategic commercial partnerships, following global
trends where sports venues collaborate with major corporations for mutual
benefits.
The rebranding of Gaddafi Stadium
mirrors a similar initiative in 2022, when Karachi's National Stadium was
renamed National Bank Cricket Arena, and later National Bank Stadium, under a
five-year agreement with the National Bank of Pakistan.
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This naming rights deal is expected
to provide a significant financial boost to the PCB, supporting the advancement
of cricket development across the country.
The deal aligns with PCB's broader
strategy to capitalize on commercial opportunities within the sport.
Source: Express Tribune