Synergy Group awarded for creative Asaan Mobile Account campaign
Synergy Group has been honored with a top award at the Asian Federation of
Advertising Associations (AFAA) for its creative campaign promoting the Asaan
Mobile Account by the State Bank of Pakistan. The campaign, which won in
the Banking, Insurance & Finance category, was recognized for its
impactful messaging around financial inclusion and its role in simplifying
banking for underserved populations across Pakistan.
The Asaan Mobile Account campaign highlighted the State Bank’s commitment to
expanding financial services by providing easy access through mobile phones.
This initiative is a key step in bringing banking services to millions of
unbanked individuals, fostering greater economic inclusion and empowerment in
diverse communities.
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Mr. Ahmed Kapadia, Chairman and CEO of Synergy Group, expressed his
gratitude for the recognition. "We are honored to receive this prestigious
award from the AFAA. It is a reflection of our team’s hard work and dedication
to creating innovative campaigns that not only fulfill our clients' objectives
but also drive meaningful change," Mr. Kapadia said.
“At Synergy, we strive to make a difference in the advertising and marketing
industry by pushing creative boundaries and delivering work that resonates with
audiences. This award motivates us to continue raising the bar and contributing
to positive change within the industry,” he added.
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Synergy Group’s win at the AFAA reinforces its reputation as a leader in
marketing and advertising innovation. The award highlights the company’s
ability to drive growth and transformation for its clients, while also
addressing the evolving needs of Pakistan’s dynamic marketplace. This
recognition further underscores Synergy Group’s commitment to purpose-driven
campaigns that make a lasting impact on society.
Source: https://www.brandsynario.com/