Mobilink Bank’s new campaign
granted Digital Nations Video Creativity Award
Mobilink Bank, Pakistan’s leading
digital microfinance institution, has achieved a remarkable milestone by
winning the esteemed ‘Digital Nations Video Creativity Award’ at the M360 APAC
event held in Seoul, organized by the Global System for Mobile Communications
Association (GSMA).
The award was presented to Hande
Asik, Group Director of Communications and Strategy at VEON, in recognition of
the Bank’s innovative campaign, “The Invisible Heirs.” This initiative
highlights the critical issue of women’s inheritance rights in Pakistan, making
significant strides in raising awareness and fostering social change around
this important topic.
The M360 Digital Nations Awards
celebrate the transformative role of mobile technology in shaping a nation’s
digital future. Mobilink Bank’s Invisible Heirs campaign aligns perfectly with
this vision, showcasing how digital solutions can spark tangible societal
change and contribute to building more just, equitable, and progressive
communities.
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Through the Invisible Heirs
campaign, Mobilink Bank has changed the dialogue around women’s inheritance
rights in Pakistan, addressing long-standing social injustices. A key feature
of this initiative is the innovative Inheritance Calculator, a user-friendly
digital tool integrated into the Bank’s consumer app, DOST. This feature
empowers women by allowing them to easily calculate their rightful inheritance
shares, providing essential insights into their legal entitlements.
Haaris Mahmood Chaudhary, Interim
CEO of Mobilink Bank, remarked, “This award highlights our commitment to
harnessing technology as a catalyst for meaningful social change. The Invisible
Heirs campaign reflects our dedication to creating a lasting, transformative
impact in the communities we serve. As the world undergoes rapid digital
transformation, we aim to go beyond traditional financial solutions. We are
building the foundation for sustainable growth, ensuring that technology
becomes a powerful tool for empowering individuals, uplifting communities, and
driving progress.”
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Mobilink Bank is part of the VEON
group, a global digital operator that offers converged connectivity and digital
services to nearly 160 million customers across six dynamic markets,
representing 7% of the world’s population.
Source: Pro Pakistani