UN official highlights cash culture as barrier to digital payment adoption in Pakistan

 

UN official highlights cash culture as barrier to digital payment adoption in Pakistan

In an interview with daily The News, Camilo Téllez, Deputy Managing Director of the Better Than Cash Alliance at the United Nations, discussed the challenges hindering the adoption of digital payments in Pakistan. Téllez emphasized that the deeply rooted cultural reliance on cash in the country requires significant behavioral shifts, necessitating time and extensive awareness campaigns.

Addressing the challenges faced by Pakistan in adopting digital payments, Téllez pointed out the multifaceted interplay of cultural, economic, and infrastructural factors. Despite efforts by the government and the State Bank of Pakistan to promote digital payments, the perceived simplicity and reliability of cash continue to dominate transactions.

 

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Téllez highlighted the economic context, pointing out that affordability plays a pivotal role. Transaction fees associated with digital payment solutions can deter small and medium-sized businesses with thin profit margins, favoring cash transactions. Additionally, a lack of awareness among smaller businesses about the benefits of digital payments poses a significant barrier.

To overcome these challenges, Téllez emphasized the need for a comprehensive approach, prioritizing digital payments at the highest levels of government. He suggested fostering alignment among institutions and launching extensive awareness campaigns to educate individuals and businesses about the advantages of digitizing the economy.

Regarding the potential benefits of digital payments for Pakistan's economy and financial inclusion, Téllez stressed that the adoption of digital payments is a powerful driver of financial inclusion. It creates a demand for digital money, leading to a decrease in reliance on physical cash and facilitating the expansion of lending, making credit more accessible to businesses and individuals.

 

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In response to a question about the potential advantages of responsible digital payments for small and medium enterprises (SMEs) and micro, small, and medium enterprises (MSMEs), Téllez highlighted the efficiency gains, expanded market reach, and increased access to credit that digital payments can offer, especially for women entrepreneurs.

Regarding the approval of five digital banks by the State Bank of Pakistan, Téllez viewed it as a positive development that could promote competition and innovation in the financial services sector. He emphasized the importance of adherence to interoperability mandates to ensure consumer choice and responsible digital payments.

 

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In the final segment, Téllez discussed the support provided by the Better Than Cash Alliance to the government and the State Bank of Pakistan in increasing digital payments. The Alliance collaborates on strategic efforts, ongoing research, and practical experiments to advance the adoption of digital payments. Téllez highlighted the recently released report focusing on the adoption of digital payments for small businesses, particularly in relation to the State Bank of Pakistan's RAAST infrastructure.

Looking ahead, the Better Than Cash Alliance aims to continue its collaborative efforts, engage in learning experiences, and share insights to further the adoption of responsible digital payments in Pakistan.

Source: The News

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