Zindigi and PayFast enter into strategic partnership to foster digital payments
In a significant step toward
advancing Pakistan’s digital economy, PayFast, a State Bank-licensed fintech
company, has entered into a strategic partnership with Zindigi, the
fastest-growing digital banking initiative by JS Bank.
The partnership was formalized
during a signing ceremony at PayFast’s Head Office in NASTP, Karachi.
The collaboration brings together PayFast’s secure and scalable payment gateway
infrastructure with Zindigi’s dynamic and innovative digital banking platform,
enabling the rollout of white-label payment solutions for businesses of all
sizes across the country.
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These customizable solutions will allow businesses to integrate seamless, branded payment systems that improve customer experience, boost operational efficiency, and reinforce brand identity. With one of Pakistan’s largest merchant networks, Zindigi will further amplify the impact of this integration, delivering a secure and frictionless checkout experience for users.
Arshad Raza, Chairman & CEO of
Premier Systems, remarked:
“This partnership reflects a shared
vision for digital innovation and inclusive financial growth. By offering
scalable, personalized digital payment experiences, PayFast and Zindigi are
setting new benchmarks in the industry.”
Noman Azhar, Co-Founder and Chief
Officer at Zindigi, said:
“Zindigi is committed to redefining
digital banking for a new generation that demands speed, simplicity, and
security. Through this alliance with PayFast, we’re building a digital
ecosystem that empowers startups and large enterprises alike.”
Adnan Ali, CEO of PayFast, added:
“Integrating our secure payment technology
with Zindigi’s forward-thinking banking model enables us to deliver exceptional
value to both businesses and consumers across Pakistan.”
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This partnership marks another milestone in Zindigi’s mission to empower Pakistan’s youth and digitally native population with accessible and modern financial tools. By embedding PayFast’s payment gateway into its platform, Zindigi reinforces its vision of transforming how Pakistanis transact—making digital payments faster, smarter, and better suited to local needs.
Source: Pro Pakistani